Small Business Tips

Telemarketing. The sound of this word seems to send chills down people’s spines. The subject of telemarketing-or telesales-has become a tale of two sides. On one side, there are still devout believers in the effectiveness of telemarketing. On the other side, there are others who refuse to use it-despite their dwindling sales pipelines. With such [...]

International MarketingGuided by :Dr.Jelsy josephDirector,Dept of management studies&researchKARPAGAM UNIVERSITY,COIMBATORE                                                                                                                             INTRODUCTIONInternational marketing refers to MARKETING carried out by companies overseas or across national borderlines . Companies must consider language barriers, ideals, and customs in the market they are approaching. International marketing is simply the application of marketing principles to more than one country. At its simplest level, international marketing [...]

Worldwide email is the fastest growing use of the internet and e-mail marketing has become the number one means of advertising and promoting a business. Checking emails has become the main reason why people turn on their computers. Consumers check their email more times daily than they watch TV, read the newspaper or listen to [...]

There are many free internet marketing methods to make fast money online. For example, a newbie could collate free information about blogging, and then set up a free blog at Blogspot or WordPress; the newbie could then insert some Adsense for free and get about optimising the pages so the search engines would attract visitors. [...]

Telesales has emerged as a convenient and yet lucrative avenue for generating product leads. It is a marketing channel where the product is sold over the telephone with direct communication with the customer. A telesales executive calls up a prospect directly and convinces him about the utilities and benefits of the product. Once the [...]