Entries Tagged ‘Business Customer Base’:

Managing to Defend Your Small Business Customer Base

The greatest resource for a small business is its customer list created from the identified target market. Your target market is vital to the survival of your small business; it is your resource base. You provide your customers with the product or service, and in return they support your business by continuing to purchase your [...]

Tags: , , , , , , , , , , , , , ,

Leave a Comment

Small Business Planning

Just starting your new company? There are all kinds of free advice, websites and books to guide you. But if you’re trying to be strategic, then having a business plan with a heavy dose of research and marketing that guides your actions can save time and keep you on track.Here some suggestions of strategic “to-do” [...]

Tags: , , , , , , , , , , , , , , , , , , ,

Leave a Comment