The most important thing to remember when you’re setting up a website to sell your eBook, or any other product, is to build your list community. When you build your list community, you are building an asset, a database you can market to over and over again with products, services and information they need.

Your effective Ebook selling webpage should have only one option; you don’t see any links going anywhere else. The only option to give is for a person is to exchange their first name and primary email address for something of value. Your website isn’t about making an immediate sale, ot’s about building a list community.

A few more tips for your simple product selling website:

Be sure your headline speaks to your audience’s problem. Many times, websites talk about the author, or the product creator, but do not address how the site or the product can help solve a person’s problem.

People buy solutions to their problems. Address how you can help solve people’s problems.

Give something away for free. Your web page is a “Get My Free Stuff” page where you’re giving people only one option, to opt-in , or join your list community for the free giveaway. So what’s a good example of a free giveaway web page? It doesn’t really matter what you’re giving away, you can give away a video, a special report or a top 10-list, just be sure it adds value to your audience. Do not be afraid of giving your content away.

Try different ways to grab attention. Don’t just use text in your website, use images, audio and video. I love using video in my opt-ins and my sales pages and I encourage trying them but always remember to test. Testing is the only way to truly know what is working best on your website and for your particular audience.

This kind of simple and effective web page is what you want to send people with all of your different traffic-generating activities, such as writing articles, speaking, live meetings, sending people to your free giveaway website during interviews.

Once a person joins your list community by opting in on this simple webpage, you can then market your ebook or other product on the thank you page, in your autoresponder or in your newsletter.